Welcome to the Virtue Project.
We leverage collective genius to build targeted
strategies for organizations and cause-oriented brands.
We are committed to translating your mission-driven
brand into compelling stories that will
inspire and engage your audience.


A cause control center you can trust, we will guide you every step of the way —
with the occasional dose of real talk + tough love to safeguard your philanthropic legitimacy.



Vir•tue (noun): behavior showing high moral standards,
the general quality of being morally good.


The current zeitgeist demands a new breed of campaign. Cause-oriented brands and non-profits have the opportunity to make a difference and generate
the right
kind of awareness.